Chapters 5 : Business, Issues and Controversies

Sections 1 : Business on the Internet

Web for Marketing

"In a successful advertisement it's the graphics that grab you, but it's the text that does the selling."
> Pablo PigCasso

If your site is a commercial site, most of the people who visit it will be there to get some sort of information. They won't be there for "a total web experience," or to be entertained, or for the thrill of visiting a "killer web site." They'll want to know things like:

A commercial web site will become an important adjunct to your company and, in some cases, it will be the main way in which your customers and others interact with you in the future.

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